GFG Real Estate, led by Zach and Chris, brings a refreshing energy to the real estate experience. What starts as a professional relationship quickly turns into your go-to resource, your inside connection, and yes… your golf buddy. They’re equal parts knowledgeable, approachable, and deeply committed to helping their clients feel confident throughout the home-buying and selling process.
When they came to me, they were frustrated and a little embarrassed by their old website. It wasn’t reflecting their expertise, and they knew it could be costing them potential clients who found them through Zillow or Google. After trying to fix it themselves, they were ready for a full reset: “We trust you, do whatever you need to make this actually work for us.”
So we rebuilt everything from the ground up. We started with brand direction (refining their visual identity and color palette), then moved into a full copywriting wireframe to bring structure to their messaging. From there, we designed a custom MoxiWorks website that felt clean and aligned with the experience they deliver in real life. We also introduced a Tips + Resources section — giving them a space to educate and stand out as a go-to resource, especially for first-time buyers and sellers.
The result is a website they’re proud to share. One that builds trust, attracts new clients organically, and supports their growth as a team. “300% increase,” according to Zach ... we’ll let you be the judge!
Brand Direction
Custom Moxi Website Design
Copywriting
gfgrealestate.com
“We were very impressed with Holly’s work on our website. She was attentive from the start, taking our ideas and translating them into something that went far beyond what we imagined.
She added features we didn’t even know to ask for. Holly is knowledgeable, detail-oriented, and incredibly skilled. I recommend her to any business owner looking to grow their presence and level up their website.”