Most Web Designers Don't Think in Protocols, Drug Interactions, or Patient Experience. 

... But I do. Even when I'm designing a homepage. 

For nearly a decade, I worked as an advanced clinical pharmacist in academic hospitals. My role demanded accuracy, empathy, and decisive communication – often in high-stakes and time-sensitive environments. These skills now influence how I design websites that help practitioners grow their practice and showcase their reputation as the place to go when you need care. 

When my own family’s health journey and becoming a mother brought me into the holistic medicine circle, everything shifted. I saw the healing power of root-cause care and the trust it requires. I also saw how often that depth of work wasn’t reflected online.

I found myself drawn not just to design, but to structure, SEO, and the psychology of how people move through a website and decide who they trust. 

Web design began as a creative outlet, but quickly became something more.

Founder of The Well Design.
A web design studio for healthcare and holistic practices. 

Hi, I'm Holly!

When I realized I could combine that skill set with my clinical background – working alongside practitioners I respect as colleagues – The Well Design began to take shape.

There are plenty of designers who can make things look nice. But if you’re looking for someone who understands healthcare from lived experience, you’re in the right place.