Website Design for Healthcare Practices
Where first impressions affect care.
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The Well Design™ is a creative studio focused on design-led Showit and Squarespace websites. I create digital spaces that support your practice and the people you serve.
Designing with Discernment.
(And the best part? They are easy to maintain after our project is over.)
Running A Practice is Hard Enough ...
Your website shouldn't be something you juggle with patient charting at night.
You're very good at what you do. You take your work seriously and provide thoughtful care.
But when it comes to your website, you don't have time to do it right. There are only so many hours in the day, so it remains at the bottom of your list. You've become comfortable with it being "not great but ... hopefully fine?"
So long as it's published on the internet, that should be enough, right?
Unfortunately, that's not the case. A "hopefully fine" site is doing more damage than you think.
With recent statistics showing that an outdated site can cause 28% of patients to choose a competitor ...
When 1 in 4 patients take their care somewhere else, the care you provide in person never gets a chance to speak for itself.
That's what I do.
You found a colleague who made your website stand out — leaving your competitors wondering how to get one, too.
And even better? Everything worked reliably behind the scenes, so you don't have to think twice about it.
For you, that relief means:
But what if ...
Bookings start to increase
Patients compliment your welcoming website
Phone calls for the front desk are mitigated
And you don't have to babysit it on the weekends
A Different Approach to Healthcare Websites
... from someone who speaks your language.
In healthcare, first impressions can make the difference between a new patient and them booking with your competitor across town. Website visitors want to know their health concerns will be met with compassion and trust. And that they will be treated as people, not charts.
When a website becomes another thing to maintain, it's no wonder you avoid it and hope for the best. And truthfully, most websites aren't built with the realities of healthcare (or practitioners) in mind.
I use my personal experience as a pharmacist to help practitioners create online homes that build trust and serve as a resource for their patients.
My work sits at the intersection of clinical pharmacy, patient care and design.
My goal is to ensure your website doesn't undermine your credibility.
Staff to manage
Admin that stretches into your evenings
And tech updates that spill into your weekends
At the same time, you are carrying far more than patient visits.
On any given day you have:
"Holly led the process, held the vision, and took it completely off of my plate"
– DR. LIZ WALKER | PRIMAL PRACTICE
WEBSITE AUDIT
SERVICE OPTIONS
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WEEKEND LANDING PAGE
two week WEBSITE
I review your website the way a patient or referral would. Focusing on 5 basic pillars: clear messaging, navigation, mobile usability, booking flow, and visibility on Google.
You’ll receive a recorded walkthrough and written recommendations with actionable steps for improvement.
Great for providers who aren’t ready for a full multi-page build but need a professional, trustworthy online presence.
In just two days, you’ll have a custom one-page website — designed to establish credibility, streamline booking, and confidently represent your work without the timeline or investment of a larger build.
Perfect for practitioners who want the online experience to match the
in-office one.
In just two weeks, you'll have a fully designed, custom site that welcomes your patients before they ever arrive. Your new site will set expectations, build trust fast, and make booking with you the obvious next step.
about me
I'm Holly Gratton
Web Designer and founder of The Well Design
For over a decade, I worked as an advanced clinical pharmacist, collaborating with providers and navigating complex healthcare systems. Later, as a holistic health patient, I kept hearing the same concern: practitioners felt embarrassed by their websites and knew they weren’t supporting the patient journey. But none of them wanted a website overhaul that would add to their workload.
The Well Design was created to meet that need.
I bring a clinical lens to web design and create structured sites that result in the same consistent response … relief. Quickly followed by a newfound confidence and excitement to share a website that finally feels like a business tool, not a liability.
STEP ONE
Let’s make sure we’re a good fit and that my services meet your needs. If a professionally designed website is what you're after, you’re in the right place.
01
STEP TWO
Fill out my form so I can learn about your practice and goals. We’ll book a call to answer questions and start the process for your website audit or design package.
02
STEP THREE
After our call, you’ll receive a contract and invoice to confirm your spot. I’ll gather inspiration and details I need to make our design project flawless.
03
STEP FOUR
Your design window begins: I roll up my sleeves, turn on a great playlist, and get to work (starting with your homepage.) After getting approval, I design the rest. Expect check-ins along the way to keep us on track.
04
STEP FIVE
Once the final invoice is paid, your website is transferred, and we go live. I remain available by email for 14 days post-launch and provide training so you can confidently manage your site.
05
How It Works
"Holly designed the dreamiest website for our pediatric practice – truly beyond what I imagined. Our old site didn't translate well on mobile and didn't feel like 'us,' but she created something playful, beautiful, and so easy to use.
What i loved the most was how effortless she made the entire process. She's so organized and timely, and it was such a relief to hand everything over and trust it would turn out beautifully (which speaks directly to my love language).
If you're thinking about hiring her, do it. You won't be disappointed."
"Effortless from start to finish."
FROM PRACTITIONERS I'VE WORKED WITH ...
– Shae Hastings | Mountain Kids Pediatrics
“I mean it when I say Holly was the best business decision I’ve ever made.
She was so understanding on our first phone call, she is a fellow believer, and her examples of past work were exactly what I wanted. I had a time crunch, zero idea on a look, and lots of questions along the way. She took it all in stride and gave me a stunning new website.
I’ve gotten so many compliments on how elevated, professional, and warm it feels. I point everyone right back to her!”
"Best business decision I've ever made."
FROM PRACTITIONERS I'VE WORKED WITH ...
– Lisa Lamielle | Integrative Health Practitioner
"Thanks to Holly, my website ranks on the 1st page of Google and has grown my new client list exponentially – without any paid ads!
Her white glove approach meant my site wasn't just beautiful, but perfectly tailored to my brand and business goals. Hiring Holly was one of the best investments I've made"
"Has grown my client list exponentially."
FROM PRACTITIONERS I'VE WORKED WITH ...
– Ingrid Wulf | EIR aesthetics & wellness
"Before I hired Holly, our website didn't reflect the energy or values of our practice – and that disconnect mattered.
My favorite part of the process? It was all taken off my plate. I didn't have to manage it or chase it. Holly held the vision, led the process, and brought it to life.
Now the site feels exactly like the experience of walking into our office."
"Now, the site feels exactly like the experience of walking into our office."
FROM PRACTITIONERS I'VE WORKED WITH ...
– Dr. Liz Walker | Primal Practice
