EIR Aesthetics & Wellness

Brand, Copywriting & Squarespace Website Design for a Medspa in Colorado

EIR Aesthetics & Wellness, founded by Ingrid Wulf, is a medspa located in Lafayette, CO. During the early stages of launching her medspa, she came to me needing a complete online presence — from brand direction and copywriting to website design and Google Workspace integration — all built from the ground up.

Her vision was clear: to create a medspa experience that felt like a breath of fresh air in a saturated market. One that moved away from overdone trends and instead focused on holistic beauty, facial balancing, and enhancing natural features in a way that feels refined.

We began by developing her brand voice and messaging, followed by a full website copy wireframe to ensure every page guided potential clients with intention. From there, I designed a custom Squarespace website that felt like an extension of her practice ... calm yet elevated.

The final result is a polished, luxury online experience that reflects the level of care and expertise patients receive in person. Her website now plays a key role in her business. Building trust, supporting bookings, and enabling her to focus on delivering exceptional care. Since launch, her practice has grown to include advanced laser therapy and expanded skincare services, with a loyal and continually growing client base.

Brand Expansion
Custom Squarespace Website Design
Copywriting