Courtney McFadden Real Estate

Brand, Copywriting & Moxiworks Website Design for a Realtor in Montana

Courtney McFadden, a Luxury Certified Agent with ERA Distinctive Properties, is known for her refined approach to real estate in Missoula, Montana. With a background in construction, remodeling, and interior staging, she brings a deeper level of insight into how homes are built, how they function, and how to help clients truly envision themselves within a space. She also stages each listing herself, giving her properties a distinct edge in the market.

When Courtney came to me, her website no longer reflected the level of service she provides. Between broken links, inconsistent imagery, and a lack of cohesion, it wasn’t building trust or converting potential clients. She needed a complete reset — brand, copy, and custom website design.

We began by defining her brand voice and visual direction, then mapped out a site that would highlight what sets her apart. From there, we designed a custom MoxiWorks website with an editorial, architectural feel. We positioned her as more than a realtor,  but as a trusted guide in the home-buying and selling process. To elevate the experience, we also created:

The Missoula Edit: a curated local guide
A Home Maintenance Tracker: a practical, value-driven resource for homeowners

The result is a website that reflects the level of care and professionalism Courtney brings to every client. No matter the price point, she approaches each project with intention, creating an experience her clients remember long after closing.

Brand Direction
Custom Moxi Website Design
Copywriting